Case study · Home food business · Coimbatore
From home kitchen to real business.
A skilled home cook near the Isha Yoga Centre turned into a premium food business with its own customers, pricing and ordering system.
01 The challenge
The founder was an exceptional cook with no business experience. She struggled to find customers, didn’t know how to price her food, and handled orders and payments by hand.
02 What we did
- 01
Research
We checked demand for premium, home-cooked food in the Isha community before building anything.
- 02
Positioning and pricing
A premium position, with menu and prices that reflect the quality of the meals.
- 03
Outreach
A professional menu brochure shared through trusted people in the community.
- 04
Ordering and payments
A website with ordering and delivery tracking, and automated payments.
03 The result
A home kitchen became a real business: the founder now earns more than in her previous job, with regular customers on long-term meal subscriptions.
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